Who we are?
At Sunrise Padel Capital we are committed to capturing the incredible growth and excitement surrounding padel, the world’s fastest-growing sport. With a focus on investing in key opportunities across the United States, Canada, and the United Kingdom. Our mission is to support the expansion and evolution of this dynamic sport in markets that are primed for growth.
Our team is composed of industry-leading professionals with diverse expertise in Finance, Consulting, Tech Sales, Marketing, and Sports Management. Together, we bring a wealth of knowledge and a deep passion for identifying high-potential investments that align with padel’s surging popularity. Through rigorous due diligence and strategic decision-making, we ensure that we invest in only the most promising opportunities, driving sustainable success for both the sport and our shareholders.
By combining business acumen, a strong network and a profound understanding of the padel landscape, we are uniquely positioned to lead the charge in padel’s next phase of growth, expanding its reach and impact across North America and the UK.
Join us in shaping the future of this exhilarating sport.
Market Overview
Investing in padel presents a compelling opportunity as the sport experiences explosive growth globally, particularly in the US, Canada, and the UK, where the total addressable market (TAM) is substantial.
In the US, with its vast population and growing interest in recreational sports, the TAM is estimated at over $2 billion, driven by the construction of new courts, club memberships, and increasing participation in tournaments.
Canada is also emerging as a key market, with a TAM of around $500 million, as padel clubs are being rapidly developed to meet the rising demand.
In the UK, where the sport is already well established and expanding quickly, the TAM is projected to surpass $1.5 billion in the coming years, fueled by strong partnerships with leading brands and growing media coverage.
Padel Growth and Development
Although padel has become well-established and has seen significant growth, there is still a lot of potential in many key countries that currently at the beginning and interest stage.
Source: Global Padel Report by Playtomic
Padel Growth and Development
Although padel has become well-established and has seen significant growth, there is still a lot of potential in many key countries that currently at the beginning and interest stage.
Source: Global Padel Report by Playtomic
Investing now allows you to tap into these high-growth markets, benefiting from the sport’s trajectory as it evolves into a mainstream recreational activity.
Why us?
Our team combines a unique mix of expertise in finance, consulting, marketing, and sports management, along with key contacts within the padel ecosystem, giving us exclusive access to high-potential opportunities in the US, Canada, and the UK.
We provide guidance on marketing strategies, branding, and community engagement to attract and retain members, and help develop competitive pricing strategies that balance revenue growth with accessibility. Our expertise includes operations and strategy, offering insights on budgeting, financial projections, and best practices for club management and customer experience. Additionally, we assist with club design and layout to enhance member satisfaction and operational efficiency. For scaling and partnerships, we support expansion strategies and connect with leading brands ensuring each investment is well-positioned for growth and success in the rapidly expanding padel market.
Marketing
Pricing
model
Operations
& Strategy
Design & Customer Experience
Expansion, Scaling & Partnerships
Marketing
Pricing model
Operations
& Strategy
Design & Customer Experience
Expansion, Scaling & Partnerships
Portfolio Pipeline
By investing in the development of padel clubs, we unlock tremendous opportunities for community engagement, healthy lifestyles and economic growth, bringing the vibrant spirit of padel to new markets. These are some of the initial opportunities in our pipeline:
Tucson, AZ
7 indoor padel courts and 9 pickleball courts Expected opening November 2024
7 indoor padel courts
and 9 pickleball courts
Expected opening
November 2024
Chicago, IL
5 indoor padel courts
Expected opening Q1 2025
5 indoor padel courts
Expected opening
Q1 2025
East Hanover, NJ
9 padel courts (6 indoors & 3 outdoors), 4 pickleball & gym Expected opening June 2025
9 padel courts (6 indoors & 3 outdoors), 4
pickleball & gym Expected opening June 2025
Manhattan, NY
5 outdoor covered padel courts
Expected opening Q1 2025
5 outdoor covered
padel courts
Expected
opening Q1 2025
Boston, MA
3 indoor padel courts, 2 indoor pickleball courts, and 4 outdoor padel courts Expected opening Q1 2025
3 indoor padel courts, 2 indoor pickleball courts, and 4 outdoor padel courts Expected opening Q1 2025
Jacksonville, FL
5 outdoor padel courts
Expected opening Q1 2025
5 outdoor padel courts
Expected opening
Q1 2025
Team
Fernando Campos / General Partner
Fernando, currently residing in London, is the CFO at Nubank. He brings extensive expertise to the role of general partner in the fund, having spent 15 years at HSBC in senior roles such as Global Head of Transformation, Global CFO of Global Trade and Receivable Finance, Head of Business Finance and CFO of Retail Banking, CFO Mexico, and Head of Business Finance LATAM. Prior to HSBC, he held various finance positions at Unilever. Fernando holds an MBA from UT Austin and an undergraduate degree from Universidad Iberoamericana.
Diego Campos / General Partner
With over 10 years of experience in the tech industry spanning consulting, marketing, and sales, Diego currently serves as a Business Value Consultant at Salesforce. He has completed executive education programs at NYU, Northwestern, and MIT. Actively involved in the padel ecosystem as an investor in ventures such as The Pad Toronto and World Padel Rating. Residing in Miami, Diego combines his professional expertise with a passion for padel, significantly contributing to the sport’s growth and development. Diego was a national champion in doubles as a junior in Mexico. He played for Montana State University, where he was the team captain and led them to a conference championship.
Santiago Nieto / General Partner
With over eight years of experience in overseeing major retail giants such as Walmart, Amazon, and Costco, managing an impressive annual sales volume of $200 million, Santiago has established a notable presence in the padel ecosystem through various business ventures. Additionally, he is actively engaged in real estate development and holds an MBA from the University of Chicago.
Santiago reached the #1 ranking in tennis as a junior in Mexico. He is a 2-time Florida state champion and played for the University of Miami.
Ricardo Campos / General Partner
Ricardo, residing in London, is currently the Global Martech Lead for Global Banking and Markets at HSBC, where he has held various roles in Marketing and Finance for nearly nine years. In addition to his responsibilities at HSBC, he engages in marketing consulting. Before joining HSBC, Ricardo worked as a CSR consultant. He is currently pursuing an Executive MBA at Imperial College.
Ricardo reached the #1 ranking in tennis in doubles as a junior in Mexico. He played for BYU and University of New Orleans.
Juan Acuna / General Partner
Juan serves as a sports agent at WME, overseeing the management of a notable roster of athletes including Juan Martin Del Potro, Kei Nishikori, Garbiñe Muguruza, Beatriz Haddad Maia, Mirra Andreeva, Francisco Cerundolo, Zizou Bergs, among others. Additionally, he is responsible for supervising IMG Padel and its representation business.
Juan reached the #1 ranking in tennis as a junior in Mexico. He played for the University of South Florida.
Advisors
